Blog
Notes on go-to-market, marketing leadership, AI, and operational execution.
No content marketing. No listicles. Observations from operational work — for decision-makers who prefer thinking to scrolling.
Published irregularly. Only when there's something worth saying.
Market dominance or bankruptcy: How hiring 100 'teenagers' can trigger either.
If unsupervised, AI agents can act like teenagers — with all the positive and negative consequences.
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Advertising is just the 'cherry on top' of marketing.
The advertising we all see ... is hopefully the result of disciplined Go-To-Market prep. Or you might be in trouble.
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There's still a need to educate non-marketers on what marketing is.
Marketing should not have to justify itself. And: why other departments need to be cooperative.
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The 90% of the marketing you skipped is usually the answer.
Marketing should not be confused with advertising. And it touches every department.
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Tired of talking about AI. But can't stop.
AI fatigue is real. The issue is not the technology; it is the way organisations keep discussing it without turning the discussion into operating practice.
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